Our Food Story


The focus of marketing and communications will be to promote PEI food and the food industry to residents, existing and potential visitors, internal stakeholders, and, through partnering, to export markets. Specifically, this includes:

  • Highlighting success stories of companies in the PEI food industry;
  • Facilitating the development and delivery of shared marketing initiatives in export markets that include promotion of multiple export products;
  • Organizing industry networking sessions that educate companies on relevant opportunities and issues and provide a venue for connecting with other companies and support agencies;
  • Facilitating the development of marketing materials that highlight the PEI food industry (i.e. working with Welcome PEI on the Culinary Trail and PEI Department of Agriculture and Fisheries on the Fresh Products Directory);
  • Maintaining the Canada’s Food Island and Food Island Partnership websites and social media channels; and,
  • Through other projects, oversee marketing and communications for Fall Flavours, the Regional Food Hub and Certified Island Beef.
  • Food Island Partnership provides opportunities for the PEI food industry to tell their food story to residents, existing and potential visitors, internal stakeholders, and, through partnering, to export markets through a series of activities:


    Certified Island Beef

    Prince Edward Island Certified Beef is a premium beef brand that is uniquely “Island”.  All animals sold under the brand must be born, raised and processed on Prince Edward Island. The brand returns premium prices to Island cattle producers and help solidify Prince Edward’s foothold in the niche market of premium beef. At present over 82 cow calf and feedlot producers contribute to the brand.

    islandbeef.ca


    Canada’s Food Island

    Prince Edward Island, Canada’s Food Island, is famous for its genuine people that work together to harvest and innovate premium food products and host experiences from land and sea. The ultimate goal for Canada's Food Island is to collectively position Prince Edward Island as a premium destination brand in food tourism and promote our key food exports – lobster, potatoes, oysters, mussels, and beef.

    canadasfoodisland.ca


    PEI Fall Flavours Festival

    The Fall Flavours Festival, a month long culinary celebration highlighting authentic Island tastes and traditions, takes place during September in communities across Prince Edward Island. The Festival features a variety of acclaimed guest chefs hosting a wide range of unique culinary experiences.

    fallflavours.ca


    Forage

    Forage Prince Edward Island is an annual two-day industry symposium that celebrates food culture on PEI. It’s all about sharing stories, real food experiences, education and networking. Ultimately it’s an industry movement that will strengthen the Island’s food culture and brand.

    foragepei.com


    Success Stories

    A strong network of support agencies provides specialized services to the ongoing growth of the food industry in Prince Edward Island


    Networking Sessions

    Networking sessions provide an opportunity for the industry to network and learn about future and current trends. Past guest speakers have include: Dr. Sylvain Charlebois, Heather Travis, and Matthew Larochelle.


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